I was filling my car up with gas and saw this interesting billboard below.
Oh, wow! Park Mazda is the 'home of the $24.95 oil change'? This is so brilliant! No other car dealership in the country before them could dream up an oil change at such a reasonable price. I wonder if they use this as a competitive advantage over other car dealerships in the area? Could you see someone choosing to bypass Jones Madza, home of the $26.75 oil change, and take their business to Park Mazda instead?
But I really love this gimmick. I wish companies and other businesses would use it more. The Cleveland Cavaliers--home of the 76% free throw shooting percentage. Taco Bell--home to the 48-hour runs. Pierre's ice cream--home to the two and a half ice cream scoop. Bizarre yes. But where else could you go to visit the home of the 48-hour runs?
But let's be clear. Homes are not the same as birthplaces. Businesses should also use those as well. Gino's--birthplace of the fold-over gryo. Manchester University--birthplace of the all-nighter. Yes, birthplaces seem to carry a bunch more weight.
-Profession: Artist; Bartender
-Favorite alone time activity: Making Books
-What's the most interesting dream you're willing to reveal?: I was back home. You know those tiny airports with the grass field and old school hangar and bi-planes? I'm there with my family and we're walking around. Then we find ourselves laying in bed together, staring up at the sky. It's a sunset with some crazy pinks and blue. Then we get bombed on by planes overhead. But we're just laying there, looking up at the bombs like fireworks.
-With your new bag of Ricola's, please come up with a yodel: Hi-you-you-you [which she actually sang out loud in the restaurant we were in]
-If you could have any job, what would it be?: I'd be an advertising/fashion photographer.
